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Writing The Perfect Sales
Letter by: David Hennebery Before you actually writee-book we are going to writesales letter first. Now I suggest you write it in Microsoft Word and save it. Then we can transfer it tomain “Sales site Page” when we are designing our basic site in step five The main reason we are writing our sales copy before we ever write word in our e-Book is because it hasn’t actually being created yet, which means there is absolutely no limit what you can write in your sales letter. The sales letter doesn’t fite-Book; it’sother way around. Now you can describe exactly what your e-Book will show to potential customer. There are no restrictions on what you can write in sales letter. Whensales letter is completed you can then incorporate allideas you have come up with into your e-Book Your sales copy must dofollowing three things • Getattention ofprospects Remembermost important part of your page design is your actual sales copy. A fancy website and graphics help butkey is inwords used Sales letter Structure • Header/Title This isstructure that you should use for your sales copy. If you check outbest sales letter they will all follow this formula? Header The main function ofheader/title is to grabreader’s attention. The header should be displayed inlarge, bold font. This demands your potential customer’s attention and intrigues them to read further on. Include your logo or e-Book cover (discussed later on) close toheader. If you header is not well designed you runrisk of losingpotential customer straight away. Spend time creating your header. A Promise This section promisespotential customerhuge benefit which is almost too good to be true. It’s ok if it’sbit too unbelievable testimonials will take care of that. Here isexample of suchheadline Discover how my five step affiliate programme can increase your income by onezero,zerozerozeromonth Testimonials In this section you include testimonials that old/new customers have sent you about your product or service. You probably don’t have any customers yet so email some potential ones your e-book for free in exchange fortestimonial. When you do start selling you can always ask new customer for one. Nowtestimonials page has assuredpotential customer that you can fulfilpromises you made in your header also you have gainedbit of trust from your potential customers so anything else you say that followstestimonials page will be taken as true. This isreason whytestimonial is placed attop to gain trust right away where if it was placed atbottom after presenting some good sales copy it may be already too late. Info and product In this section you will give info on what your product or service is about. You should show your customerslist of problems in this area. Agree withcustomers, on how frustrating these problems can be and how you, yourself dealt with these problems. The key is to showperson that you havedeep understanding in this area and you areexpert on subject. That is very important. Next you must introduce your product assolution toproblem. Then you must haveproper e-Book cover design. This is crucial. Many people have never purchasede-book so you must give them some idea what exactly they will be purchasing Benefit This section is basically telling your potential customer of benefits they will receive from purchasing your product. Show your potential customersenjoyment they will get from usingproduct. Give them as much information on your product as you can. Use bullet points to emphasizebenefits. Put in another testimonial just to remindperson that it’s all true. Keeping their trust is highly important. Bonuses This ispowerful tactic used to increase sales. Including free bonuses withpurchase of your e-Book will increaseperceived value ofe-Book. Alsodeadline on bonuses is alsogood way to speed up consumer purchases. Bonuses also reducerisk of money back returns Guarantee Offeringguarantee to your potential customers takesrisk off their shoulders. A good guarantee isfinal bit injigsaw that will makeperson finally purchaseproduct. The agreement is such that ifcustomer is not happy with their purchases then can getfull refund. You must remember that lots of your potential customers will be “first timers” thereforeguarantee puts their minds at ease. Guarantees can be threezero day, sixzero day, or lifetime; however such guarantees must be backed up withexceptional product. Summary This is one ofmost important steps insales letter; this is where you closesale. In this section you must include your most appealing benefit and finally ask fororder, because if you don’t they wont. Finally make it easier for them to order like“order now” button shown below. At this stage you should start to write your sales letter in Microsoft word we will concentrate onhtml design and implementingsales letter in it in section six but for now just concern yourself with writing your sales letter. To help you here are some ofweb’s top e-book publishers sales sites. You can check out my own sales page at http://www.ebookprofitmaker.com Sales Letter generator Ok ill now offer youalternative to writingsales page yourself. Only use this if you are willing to spend some money. You may want to check out this piece of software that actually writessales letter for you. All you do is answerquestions it asks and you will receive your sales letter. You can find this software at sales generator here Credit card Transactions Finally you will need to findcredit card processor later on so your e-Books can be ordered. The one I seriously recommend is Clickbank. Ill go into them in more detail in section six but for now I want you to know that all these company’s, including Clickbank, haveset of rules that you must abide by to use their software. Don’t panic ill go through these rules now. Basically it involves puttingcertain amount of details in your sales letter and product delivery page so you can be accepted by your credit transaction company. So here they are: You must provide on your sales page: • Detailed description of your product * remember theses are rules not suggestions So that is everything you need to know on how to write your sales letter, hersquick summary We need to: • Writesales letter beforee-Book |
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