What ifSuper Bowl television commercials were all public service announcement (PSA) advertisements rather than beer, cars and soda commercials? Imagine, The Red Cross followed byMake A Wish Foundation andShriners Hospital. Wouldworld still remained glued totelevision? Ifwriters approachedcopy for these PSA withsame creativity asbeer commercials, we believeanswer is yes. Why? Becausegood commercial, isgood commercial. Period.
Radio voice and copy writing experts at www.scottradio.com know thatassignment of writingPSA is often put onback burner in most copy departments. The paying customer is first incue. Whentime arrives to writePSA copy,energy and enthusiasm has often expired. But it should have never evolved this way. Thanks to misguided copy departments ofpast, we all suffer today with less than stellar radio public service announcements. The time to change is now.
Radio stations are required to aircertain amount of PSA’s each year. Becausequality is often second rate compared to other commercials inrotation,station cannot air these on prime time. If givenopportunity, they will. In fact, scottradio.com has experienced such results. Writegood commercial, be it for soda or Cancer research and it will makes its way intorotation. Why? Because radio stations are begging for quality public service announcements.
|
About The Author
Scott Perreault isradio and narration voice veteran with over twenty years of broadcasting and voice work experience. Fromwriting, production and development of radio campaigns torecording oftwo-hour audio book, Scott has experienced many facets ofvoice business. Scott resides in both California and Minnesota.
|
This article was posted on October zerothree, twozerozerofive
