We all know full well that developing links that point to your website can be more vital than just about any other technique known toworld of search engine optimization. Think about it formoment. We need something that can:

a) Make sure our visitors are finding what they needed

b) Help us obtain our traffic goals

What would that be? Quality Content of course!

Some statistics on surfinginternet show that in nine times out of ten, when you find something that catches your eye and you end up reading it, you will probably find it throughquality text link. Because of this, it may also be true that linking to such quality content will help your pages rank better as well. So far it seems as though it works both ways.

What about reciprocal links though?

We still have no solid evidence in either direction as to whether or notmajor SE’s are beginning to discredit or subtract “rank” if you will, when it comes to reciprocal links. So far, all tests are showing that there is no penalty involved. The site in question simply is not doing as well as it used to back before reciprocal links were not so exploited inpagerank realm.

Tried, Tested, and True

The site tested hadmonthly increase in reciprocal links of about eight% steady for thirteen months. UntilJagger update,site had ranked top three in Google for all ten targeted keyword combinations. However, nowsite can be found on page five onstandard size page of Google search results.

Here is where it gets good. Another site that we were watching forexact same keyword combinations jumped to #two for all onezero keyword combinations being watched.

What isdifference betweentwo?

Site A: fourthreetwo backlinks in Google on all datacenters viaMcDar Tool. eightseven pages indexed. Older Site.

Site B: oneonetwo backlinks in Google on all datacenters viaMcDar Tool. threesixseven pages indexed. Younger Site.

According to our tests, content is not justpart ofcalculation, it isHUGE part ofcalculation. With that being said, we have come toconclusion that unique web content is not only vital, it isrequired part of any successful website marketing plan.

All you need to do is buildwebsite loaded with quality content. The links will eventually come, and so willPR.

This article was posted on November onesix, twozerozerofive