Writingsales letter doesn’t have to be that difficult all you need isright writing style and some tips to knock outkiller sales letter

Benefits The first thing you need to do is focus onbenefitsreader will find useful. Tellreader what’s in it for him. Promise them increased sales, better skin, better results in writingresume or whatever it is that you’re selling. Tell them how your product can help them. Don’t beat aroundbush and get right topoint. Stick to benefits, facts and features. Whatever you do don’t be vague it will turn them off.

Give additional benefits. Show additional value other than main benefit. Give product/service features. Support benefit promises with product/service facts. Show how your company will help him. Don’t start sounding arrogant and brag.

Writing Style: An emphasis should be placed on “you” and not “I”. Use words like you and your, so thatreader feels you are writing for him. Write clearly. Make sure your reader doesn’t have to think about what you’re saying. Your main points must be understood immediately. Make yourself believable. Make sure your claims or representations appear to be realistic and believable. Don’t promisetwozerozero% increase in sales because most people won’t believe it even if it’s true! You must be able to back up your claims. Use repetition; repeat benefits throughout letter. Presentsame ideas and benefits in different ways.

Ask for action. Askreader to placeorder, returnsales envelope orsales card or phone for more information. Give reasons to act now. For example: Make your offer time sensitivelimited supply, two-week sale, and special purchase. Most sales letters fail to do this.

Understand that people are emotionally motivated. They want to:

1. Make more money
2. Save money
3. Dogood job
4. Experience love
5. Havesatisfying home life
6. Get something for free
7. Look good

Use simple graphics to getreader’s attention:

1. Bullets
2. Dashes
3. Check boxes
4. Numbers
5. Asterisks

Some Things To Remember When Writing Your Sales Letter:

Put yourself inreader’s place. Note your reactions while readingletter. Have your friends and associates give you their honest opinions. Don’t tell them you wrote it! For some reason they think it’s bad manners to criticize their friends. Look at their reactions if they roll their eyes then you need to rewrite your sales letter. If they ask you, “Where can I find this?” You got yourselfwinner! Listen to any and all comments. Re-write any parts that turn others off.

Be logical when you state your argument. Don’t try to fool them with outrageous claims that border onfantastic. Your readers are too smart to fall for such trash.

When you begin writing your sales letter try to accentuate important statements using:

1. Underlines
2. Exclamation points
3. All capital letters (Careful here don’t over do it)
4. Highlight withsecond color (Yellow)

The very last thing that should appear on your sales letter isP.S. Remind your customers oftime deadline andlimited supply of bonuses. Urge them to pick upphone and call or order immediately. Your P.S. is often read first by customers. So entice them to readletter by mentioningfree bonuses andlimited time offer. Remember to putP.S. (post script) on all sales letters.

Sample P.S.

P.S. At $twonine.ninefiveSuper Car Wax isincredible bargain reserved for past customers only. Act now, and getbonus super car glass cleaner yours free! While new customers are forced to pay $threenine.ninefive for this one ofkind car wax you get it at significant savings! Act Now by calling eightzerozero-onetwothree-fourfivesixseven

This article was posted on January onesix, twozerozerotwo