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Top Ten eBook Mistakes and How to Correct Them
by: Judy Cullins

Did you know that you already haveeBook inside you?

And, like your coach, you can earn thousands of dollars each month?

Even if you arenon-techie like me, you can write your ebook atsame time you write your print book. Or, solve your readers' problems using other articles and reports already in your files. Expandtwo-page article withstory or add other how-to's.

If you want to double and triple your present book income, check out these mistakes and correct them now.

Mistake one. You do not writeshort eBook first to testwaters.

Short is ineyes ofbeholder, but let's say from onefive-ninezero pages. Your future customers will be glad to download these pages and print onlyones they need to.

Your eBook needs to be more concise, easy-to-read, and compelling than your print book. That means you can shorten your analogies and stories. You can use"success format" that posesquestion (a heading) your reader wants answered, then answer it. This formula gets topoint quickly, and always remember, your Online audience is busy and doesn't wantwordy style.

Mistake two. You do not check in withprofessional editor or book coach before you sell your eBook.

Yes, it's good to get feedback from peers, but you need to getprofessional look atfinal edition--someone who can set you straight about words and grammar that makes your writing vital and original. For instance, you need to drop your passive constructions such as "there is" or any form of "is, has, begin or start". Limit-ly adverbs that merely tell rather than show. Your readers wantpicture and want to respond with their emotions. Limit your -ing forms ofverbs. Keep your copy in present or past tense.

Mistake three. You do not know your audience before you write your eBook.

Emerging authors make this biggest mistake. They have information, so why not writeeBook? Instead think aboutaudience you will serve. More targeted works well. People who want something quick and easy that will save them time and money--another audience. The best one so far inuntapped Internet or Online audience. Mostly small business people, they are eager to buy what they need to make their life or business more enjoyable, profitable, and easy.

Right now, think of your one or two preferred audiences, and keep their profile of their needs, complaints, or problems as well as their picture by your workstation. Then you will writebook your pre-sold audience already wants!

Mistake four. You do not automate your business .

Asnewbie or non-techie, at first you may resist learning how to do this. Three years ago I knew nothing aboutnet, and today I've published five eBooks on Internet marketing and eBook writing and publishing. You can too, little by little.

Since each book will not bring you landslides of profit, think about limiting your small priced books. Or, bundle them so that each sale is around $twozero and up.

Offer your eBook for sale througheightzerozero number. One with excellent service is MRC business Support at eightzerozero-threesixsix-fivefiveninesix. Set uplink for people to download your book. Two companies to investigate are Clickbank.com and Paypal.com.

Delegate some of this work to your computer assistant. Contact your local high schools and technical schools where Online geniuses live. And,cost is nominal in comparison toresults.

Mistake five. You do not havetitle that sells well.

A good title is short, clear, and clever. The best title includes your book's number one benefit. Use words your audience can relate to. Even cliches are OK for book titles. Instead of "How to Market Online" offertitle likeWeb site headline:

"Quadruple your Monthly Book Income--Market Online."

Brainstormlist of your possible titles with associates throughsmall marketing survey. Ask them to vote from one-onezero and offer their own title ideas that would make them reach into their wallets and pay $onefive-twozero or more.

six. You do not leverage your eBook for higher price sales.

When you look atvaluable information inside your eBook and you realize you only make $twozerosale, you may want to investigate putting it intoeCourse. These courses sell for $sevennine and up. With justlittle revising and tweaking, you can set your book up to behands-on how to course.

You can bundle several lower cost eBooks and list their singular prices. Then offerfabulous discount to buy all three or four.

Mistake seven. You do not add bonus value to your eBook.

Whenever you put two-four bonus special reports atend of your eBook document in Portable Document Format, you make your offer so appealing, that many will buy forbonuses alone. ForeBook on How to Write your EBook or Other Book--Fast!eBook that sells for $twofour.ninefive,author offered these three valuable bonuses asincentive to buy. "Titles Sell Books" - value $four.ninefive, two. "Write LikePro Checklist." - value $three.ninefive, and three. "How to Get Testimonials fromRich and Famous" - value $fiveninefive . That's $onefive of valuable reports added to $twofour.ninefive--Total value: $fourzero.zerozero value for only $twofour.ninefive.

She putnew link on her Web site "Discounts ofMonth." Withlimited time offer, from her ePromotion bi-monthly offers, she got many new buyers. Everyone wants useful, original information. Everyone also wantsbargain.

Mistake eight. You put too many topics in your book.

Remember, best sellers focus on one main topic. Each chapter must support that subject. When you try to give too much, your information is not organized, short, and compelling. Instead ofend all, be all book, concentrate on one "how-to" and give plenty of details to make it useful to your reader.

nine. You do not market while you write.

Most writers wish someone else would do it for them. Not in this lifetime! It's so much easier to put marketing into each chapter title, each chapter's questions you will answer, rough draft of your eBook's back cover (sales letter),One-Minute "Tell and Sell," and knowing your targeted audience, thesis and table of contents before you writesingle chapter. Knowing these essential "Seven Hot-Selling Points" before you finish your eBook will have you ready to promotesecond you write your last word. .

onezero. You do not brand yourself, your business, and your book.

Some people joinaffiliate program or set upaffiliate program for others to sell their products and sell many products. Asmarketing coach, what I want for you is to think ofoverview "umbrella" you can house your products under. Think about your biggest benefit you offer through your service. Think about your book title. Can you putkey word from it into each chapter title? Forbook, "Passion at Any Age,"author putword passion in each chapter title such as "Passionate Self-Care". In one client's book, "Watch Out! Your Relationships Can Be Hazardous To Your Health."author includedkey words "watch out!" in each chapter title.

The eBook earning curve while short, is important for all writers to conquer. It's easier when you contactprofessional coach or taketeleclass to inform yourself. Stop making eBook mistakes so you can earnmoney you deserve.

About The Author

Judy Cullins: twozero-year author, speaker, book coach
Helps entrepreneurs manifest their book and web dreams
eBk: "Ten Non-techie Ways to Market Your Book Online"
http://www.bookcoaching.com
To receive FREE "The Book Coach Says..."
go to http://www.bookcoaching.com/opt-in.shtml
judy@bookcoaching.com
Ph:sixonenine/foursixsix/zerosixtwotwo

This article was posted on December twonine, twozerozerothree

 



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